MoviePass partnered up with a student loan provider for a marketing promotion—and it might make more sense than you realize.

MoviePass partnered up with a student loan provider for a marketing promotion—and it might make more sense than you realize. Those that refinanced their student loans with Laurel Road received a free annual membership to MoviePass. Even though it’s a strange deal, there's an overlap between MoviePass’s core demo and those that are in debt. Over half of 18-35-year-olds told us in our most recent Financial Tracker that they’re in debt, but that doesn’t mean they’re skipping out on the movies—instead, they’re bringing back the box office. (The Outline)