Tidal is adding beauty tutorials to their streaming service. The beauty sector has boomed among Millennials and Gen Z, so the service is adding tutorial videos with entertainment tie-ins. For instance, the first video shows vlogger Rosita Applebum teaching viewers how to imitate Nicki Minaj’s look in her “Chun Li” music video. More online celebrities, like Nathalie Muñoz and Jackie Aina, are on board to create content, but some are hoping Jay Z (who owns Tidal) can convince Beyoncé to join. (Nylon)
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