Young entrepreneurs are leveraging social media to build their brands. Teni Adeola started designing and creating clothes at 19; the hobby became a full-scale business when models used their Influencer Effect to show off her garments on Instagram. Ypulse data shows that 29% of 13-35-year-olds plan to start their own companies, despite the risks, and social media could play a major role. But some teens are building their personal brands for more than profit: Activists David and Lauren Hogg have used social media to have “a much more accelerated impact” on their peers. (CNBC)
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