World Cup viewership was propped up by Millennials watching at bars and parties.

World Cup viewership was propped up by Millennials watching at bars and parties. Overall, networks saw an expected decline in U.S. ratings since a U.S. team failed to qualify and most games were played during the nine-to-five workday. However, Nielsen reports that overall viewership jumps 21% when out-of-home viewing is included. Millennials are leading the way with 18-34-year-olds who watched in a social setting boosting out-of-home viewing by 28%. (AdAge)