P&G wants to trademark LOL and OMG.

P&G wants to trademark LOL and OMG. The CPG brand filed the paperwork for several texting acronyms, and experts think they’ll win the rights. But that doesn’t mean you have to strike them from your vocab—they just can’t be used to describe whatever products P&G pairs them with. An expert explains that the strategy behind the appeal to young consumers “take[s] a word or phrase that already rings in people’s ears and make[s] it work for your product.” (Adweek, CNBC)