Brands want to win over a new generation, but some aren’t succeeding.

Brands want to win over a new generation, but some aren’t succeeding. Heritage brands face stiff competition from up-and-coming startups like indie beauty brands and eco-friendly cleaning products. But SunnyD, Dawn, and Cheez Balls have all seen success by celebrating their long histories and nostalgic appeals. On the other hand, some experts say that Special K and IHOP both pushed away young consumers with their refresh attempts. (NYT)