Sun-Maid thinks sour, sugar-free raisins will make them relevant to Millennials again.

Sun-Maid thinks sour, sugar-free raisins will make them relevant to Millennials again. The new product will feature watermelon and strawberry flavors, fresh packaging, and a switch from the dried fruit aisle to the snack section. The company hired a new CEO to turn around Sun-Maid’s slowing sales. Sour raisins are his first step towards an ambitious goal to grow the company by $100 million over the next three to four years. (LAT)