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Warner Bros.

Warner Bros. launched a full social media onslaught to promote Crazy Rich Asians—and it worked. More than six million users liked or commented on movie-related content on Instagram alone, viewing videos on the platform 2.99 million times and 3.22 million times on Facebook, according to CrowdTangle. In addition, “Instagram Story competitions” between cast and crew built buzz while a Facebook Live Q&A with the cast garnered 69,000 views. (Adweek)

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