Madewell is selling home goods to Millennials.

Madewell is selling home goods to Millennials. More young adults are flying the coop, and our Home Sweet Home trend found that 70% want to put more effort into decorating their homes. Enter Madewell. The beloved J. Crew sister brand with a more casual aesthetic and lower price point is expanding into home goods by teaming up with direct-to-consumer brand Snowe. The lineup includes minimalist dishes, linens, and more. (Fast Company)