New York Magazine is opening a pop-up store for its shopping vertical, The Strategist. The store, aptly called “I Found It at The Strategist,” will open in NYC in early November, just in time for the holiday shopping season. One exec says they’ll “be highlighting specific items that The Strategist has covered editorially in the past” in an experiential, IRL format. Product selection will run the gamut from beauty to bed sheets, featuring buzzy brands like Herbivore, Negative Underwear, and Urban Outfitters’ Ohii. (Ad Age)
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