MTV's new IGTV series empowers young women to learn STEM. The show, #wcwSTEM (short for Women Crush Wednesday STEM, and yes, it airs on Wednesdays) features Q&As with females leaders from across science, technology, engineering, and math to set an example for young viewers. It was created in collaboration with Facebook and The Ad Council, which currently has a campaign running called She Can STEM. In addition to appealing to Gen Z and Millennial females with the cause-driven content, MTV is testing out IGTV as a distribution channel. (AListDaily)
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