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North America

Q4 2016 YPulse Trend Report: Loyal-ish, The Post-TV Gen, Teen Spotlight

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Q4 YPulse Report Trends:     Loyal-ish Young consumers today—both Millennials and Gen Z—have a reputation for being completely brand disloyal. But how much truth is there to the declarations that loyalty is dead among the next generations? We found that almost eight in ten 13-34-year-olds consider themselves loyal to one or more brands, and...

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