Will Instagram take Snapchat’s place as a marketing star of 2017? The platform, which boasts 150 million daily users, is now letting brands incorporate full screen ads to the Snapchat-inspired Stories feature, and companies like Capital One, ASOS, Nike, Buick, and Airbnb are already on board. According to the VP of Instagram Business, brands will be able to target specific audiences through the feature, and one-third of the app’s top stories have been from businesses. (Adweek)
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