Trolli candy, Periscope, Snapchat Spectacles, and pro-basketball player James Harden are all coming together for a digitally interactive marketing event. During an upcoming game, fans will be able to try their skills at “Beardsketball:” “shooting balls at a hoop attached below Harden’s beard in a giant digital screen image of his face.” The players and Harden himself will be wearing Spectacles to stream their experiences online, and viewers can get in on the fun by sending taunts from Harden to friends in an online “smack-talk” experience. (MediaPost)
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