Snapchat is continuing its TV takeover with ad offerings that may seem familiar to advertisers. Snap Inc. has partnered with Nielsen's mobile Digital Ad Ratings unit to let marketers buy audiences by group and gender on the platform—a system that closely resembles Nielsen's TV offerings. The move is one of the latest from Snapchat which has been pressing networks to produce more TV-like programming, and delivering engaging content to The Post-TV Gen. (Adweek)
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