Shoe brands are stepping up to cater to the next generation of consumers. According to our own Chief Content Officer, MaryLeigh Bliss, because Gen Z grew up during the Recession, “communicating the value — whether it’s entertainment [value] or quality — of a product is vitally important.” Experts say Steve Madden and Sketchers are both “hitting the mark” on the price-value front: “they can take a shoe that they see Kourtney Kardashian wearing and turn it into Steve Madden product very quickly and [sell it for]20 percent of the price.” (Footwear News)
