Black Millennials are calling for more “inclusive advertising.” YouTube research found that 75% of Black 18-34-year-olds want to see more diverse representation in ads, and 70% are more likely to buy from a brand that takes a stance on race—signifying that brands shouldn’t “just reflect society — [but] push it forward.” Black Millennials are also watching more YouTube than their peers, which the site hypothesizes is “because they feel represented there in a way they don’t in traditional media.” (We explored these topics in our recent Diversity Tipping Point trend.) (Tubefilter)

Black Millennials are calling for more “inclusive advertising.” YouTube research found that 75% of Black 18-34-year-olds want to see more diverse representation in ads, and 70% are more likely to buy from a brand that takes a stance on race—signifying that brands shouldn’t “just reflect society — [but] push it forward.” Black Millennials are also watching more YouTube than their peers, which the site hypothesizes is “because they feel represented there in a way they don’t in traditional media.” (We explored these topics in our recent Diversity Tipping Point trend.) (Tubefilter)