“Who is the Millennial female micro influencer?” According to research from Clique Media Group, she is between the ages of 18-34, has 2,000-25,000 Instagram followers with an engagement rate of 3% and higher, a passion for fashion, beauty, travel, and health/ fitness, and has an influence that is “scaling and doing so quickly.” She is also spending more on categories like clothing, dining out, and beauty than the average female Millennial, and relies on social media to make purchasing decisions.

“Who is the Millennial female micro influencer?” According to research from Clique Media Group, she is between the ages of 18-34, has 2,000-25,000 Instagram followers with an engagement rate of 3% and higher, a passion for fashion, beauty, travel, and health/ fitness, and has an influence that is “scaling and doing so quickly.” She is also spending more on categories like clothing, dining out, and beauty than the average female Millennial, and relies on social media to make purchasing decisions. (Adweek)