The toy industry continues to boom, but Toys R Us is struggling to keep up. The company recently reported a loss of $36 million, citing the “cultural shift” fueled by apps for decreasing their video games and electronics sales, and competitors’ “discounting spree[s]” over the holidays as reasons for the drop. To combat the loss, they plan to overhaul stores with more “shop-in-shop” experiences—like American Girl—and hold in-store events. They also plan to take advantage of “major licensing programs” from big films being released this year. (Washington Post)
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