More brands are cashing in on the viral slime trend.

More brands are cashing in on the viral slime trend. The Instagrammable gunk has only a few magic ingredients: glue, water, and borax (with shaving cream optional for added fluffiness), glitter, and food coloring. McCormick & Co. has created and posted slime recipes after seeing its sales soar, Michaels created an in-store “Slime Headquarters,” and Elmer’s has dedicated an entire tab of its website to the profitable goo after seeing sales double over the holidays. (Adweek)