A-Rod wants to save baseball by bringing digital to the diamond. Alex Rodriguez’s plan outlines “creative ways to attract more fans in Generation Z,” because he believes the fate of baseball as America’s pastime depends on the next generation. Some ideas include discounting tickets once a month and working with Google to display relevant sports stats and social media feeds when people search during games. His hardest sells to MLB? Streaming live coverage from all parts of the game and having coaches and players wear microphones to make “reality TV for baseball junkies.”
(Sports Illustrated, NYP)
