Chase is joining forces with NowThis to make Millennials more money-savvy—and “feel better about banks.” The new digital media brand, NowThis Money, will boil down Chase’s pre-existing editorial content into snackable snippets of video that help “[M]illennials navigate personal-finance questions.” Big banks are doing what they can to make Millennials happy, and changing up the way they advertise is one way to appeal to an increasingly ad-averse, institution-weary generation.

Chase is joining forces with NowThis to make Millennials more money-savvy—and “feel better about banks.” The new digital media brand, NowThis Money, will boil down Chase’s pre-existing editorial content into snackable snippets of video that help “[M]illennials navigate personal-finance questions.” Big banks are doing what they can to make Millennials happy, and changing up the way they advertise is one way to appeal to an increasingly ad-averse, institution-weary generation. (Business Insider)