Mattel’s classic game Uno is numero uno in its app store category, and its digital success is helping sell physical decks. This is Uno’s first time taking the top spot in three years, while sales of the paper product are up over 20% from this time last year, according to NPD Group and Mattel. An emoji-themed deck, a digital marketing campaign focused on social, and halving their product turnaround time to capture new trends all contribute to the rise, but it’s also just “a big year for games,” according to one toy industry consultant. (Ad Age)
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