Brandless brands are on the rise, as consumers prefer minimalist logos to ubiquitous ones.

Brandless brands are on the rise, as consumers prefer minimalist logos to ubiquitous ones. Though there was a resurgence of “logomania” on the Spring/Summer 2018 runway, many brands are taking the exact opposite tack. The Unbranded Brand sells jeans at a lower price point by leaving the logos off, and Brandless offers a slew of $3 un-brand-name products. Even brands that do add logos are keeping it sparse and sleek. Glossier, for instance, maintains a Less is More aesthetic that has won them Instagram appeal. (The Fashion Law)