Surprisingly simple “dad hats” with phrases like “Michelle Obama” are the new trend that’s “selling like crazy.” Intentionally Blank is one brand behind the statement hats, and their CEO said that while they started as an inside joke, “they are turning into kind of best sellers.” Needless to say, the company is surprised by their success with celebrities, stores, and more requesting the coveted caps.

Surprisingly simple “dad hats” with phrases like “Michelle Obama” are the new trend that’s “selling like crazy.” Intentionally Blank is one brand behind the statement hats, and their CEO said that while they started as an inside joke, “they are turning into kind of best sellers.” Needless to say, the company is surprised by their success with celebrities, stores, and more requesting the coveted caps. Statement hats seem to be the new statement tees—and might be the Millennial answer to a certain infamous red slogan cap. (Refinery29)