Q2 2017 YPulse Trend Report: The Influencer Effect, Instagrammability, Generation Wanderlust

Q2 2017 YPULSE REPORT TRENDS: (scroll down to download!)     THE INFLUENCER EFFECT Influencer marketing is allowing the online-famous to make big bucks with brands clamoring to strike partnerships in an effort to reach the elusive ad-skipping generations. While brands race to understand the effectiveness of the now-popular tactic, we went straight to the source, and asked young consumers what they really think about influencers and influencer marketing. We uncovered that over three in ten Gen Z & Millennials consider online celebrities their friends, even more are more likely to consider purchasing a product their favorite online celebrity recommends,...