Gucci, Louis Vuitton, and Supreme top the list of Google’s most-searched brands for 2017.

Gucci, Louis Vuitton, and Supreme top the list of Google’s most-searched brands for 2017. Millennials are changing the luxury market in unlikely ways, and this top ten list shows it. While traditional brands like Gucci and Coach proved their place on Ypulse’s list of luxury brands Millennials & Gen Z most want to own, some non-traditional companies have crept in, too. Supreme shows how streetwear is becoming the new couture, while Fashion Nova propelled past Chanel—perhaps because of its strong social media presence. (The Zoe Report)