Gen Z’s phones are never far away: YPulse’s Mobile/App Behavior data shows Gen Z spends an average of 7 hours a day on their smartphones. And while social media claims a big share of their attention, there’s more to Gen Z’s device use than scrolling feeds and keeping up with their fave creators. They’re also using apps to stay connected with friends and family, listen to music, watch their favorite shows, and more. Their favorite apps offer a look at how this gen spends their time, what entertains them, what they rely on every day—and why they choose these specific...
11/4/26
Mobile/App Behavior Report
Gen Z and Millennials still keep their phones within arm’s reach, but they’re startin...
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