Waiting in lines has become a pastime—or at least content fodder—for Gen Z. From brand pop-ups to viral food spots to product drops, young consumers are lining up, sometimes for hours, to be a part of something. TikTok is full of videos and even line-focused accounts where creators ask people in lines what they’re waiting for or post POVs from the queue. Is this because they’re lacking third places? Maybe…and some do say they enjoy the communal experience and talking to other line-waiters. But it seems more likely that lines are “trending” because young people just want to have access to exclusive, low-cost experiences, and viral products—often that means waiting in a line to get it. As one creator explains, “I really think it’s the thrill of the unknown and wanting to say you got whatever everyone else is waiting for.” (Dazed)
👀 Read more from YPulse: How Gen Z is Going All in on IRL Events—In 3 Stats
