McDonald’s U.K. is feeding British Gen Z’s appetite for international foods. Their limited-time “World’s Menu Heist” promotion lets fans try popular menu items from McDonald’s locations around the world without having to travel. This second installment lineup introduces four new offerings: China’s Chicken McWings, Spain’s McExtreme, Germany’s Twix White Salted Caramel McFlurry, and Singapore’s Peach x Sprite Zero. (Fans can also revisit favorites from the first menu drop.) To promote it, the brand released themed short-form films across socials and hosted an exclusive tasting event ahead of the menu release. The launch follows fan demand for more international items after the first haul, and McDonald’s is now letting fans suggest which international menu items they’d like to see arrive in the U.K. next. It’s a promotion that likely resonates with British Gen Z since YPulse data shows 85% of 13-24-year-old Brits agree, “I like to eat foods from different cultures and ethnicities.” (Little Black Book)
👀 Read more from YPulse: YPulse’s Western Europe Food Shopping and Trends report
