7 Brew is booming thanks to Gen Z and their bevvies. The chain has experienced major growth in less than a decade, expanding from a single drive-thru coffee shop in Arkansas in 2017 to more than 900 locations across the U.S. That momentum has earned the chain recognition as the “fastest-growing brand in the U.S.” in a Yelp report and the “third-fastest-growing brand among TikTok users,” according to Morning Consult. Part of the growth comes from their ability to attract young consumers throughout the day, not just during the morning rush, and their loyalty program gives budget-conscious Gen Z an incentive to keep coming back. And, of course, the drinks are a major draw. 7 Brew’s offerings are sweet, customizable, and relatively affordable, a natural fit for Gen Z’s little treat culture and—as we call it—“bevolution.” Plus, the menu’s eye-catching combinations, from banana bread mochas to Pixy Stix-inspired drinks, are practically made for social media. (Bloomberg)
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