What brands, TV shows, games, celebs, and platforms are winning with Gen Z? YPulse asks teens and young adults these things each year, allowing them to name their favorites without any limitations. Every time, we get hundreds of unique responses, so ending up at the top of a ranking for these answers means a brand has real reach with Gen Z. To learn what sticks in Gen Z’s mind, and why, we pulled together their self-named top 10s across industries—media / entertainment, influencers / celebs, retail and food—giving insight on how brands can learn from each.
Register for the 30-minute webinar here.
Download the full report for further insights
Report length: 57 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on surveys of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
Article
10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.