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Gen Z is Eating Up Purses from These 5 Food Brands

From fast food chains to grocery stores, five food retailers are turning their products into quirky, collectible handbags…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Chipotle and Burger King played with bag sizes, from dramatically oversized to tiny micro-bags
  • Betty Crocker and Walmart made Gen Z’s fave treats the design
  • Lidl turned an everyday grocery essential into a high-fashion conversation starter
YPulse always keeps you up to date on the latest and quirkiest brand moves, and lately, food retailers have been serving up handbags that look good enough to eat. Over the past year, everyone from fast-food chains to grocery stores has introduced accessories inspired by their food offerings. The trend builds on something YPulse has been tracking for years. In our Merch Madness trend report, we explored how brands use merch to give young consumers a chance to collect exclusive, bold items from their favorite companies, especially ones they wouldn’t typically expect to rep in their everyday lives. And the...

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