YPulse always keeps you up to date on the latest and quirkiest brand moves, and lately, food retailers have been serving up handbags that look good enough to eat. Over the past year, everyone from fast-food chains to grocery stores has introduced accessories inspired by their food offerings. The trend builds on something YPulse has been tracking for years. In our Merch Madness trend report, we explored how brands use merch to give young consumers a chance to collect exclusive, bold items from their favorite companies, especially ones they wouldn’t typically expect to rep in their everyday lives. And the...
