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In other news…

  • More brands are looking to Substack “tastemakers” as their next influencer partnership (which we told you would happen back in 2024!)
  • YouTube is now Americans’ number one news source
  • Pringles’ Halloween ad features an urn in the shape of their can—which one fan will actually win, plus a “200-years supply” of Pringles
  • Facebook is letting users control their algorithm now (again, something we told you brands would or should be doing a year ago)

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