Netflix will exclusively stream the 2030 World Cup. Young viewers spent all summer talking about and following the World Cup, so it’s obvious why brands are already thinking about the next one. But if having to get subscriptions just to follow their favorite team or a fraction of a league’s games was something Gen Z had to do before, they’ll definitely being signing up to Netflix during those months—or relying on their local watch parties to get around it. (Especially now that password sharing crackdowns have really made an impact.) Netflix has also secured rights for streaming the Women’s World Cup in the U.S. and Canada for both 2027 and 2031, further cementing their space in sports media. The 2030 deal does include one match per day streaming for free in Spain—one of three co-hosting countries—though the broadcaster who’s secured those rights hasn’t been announced yet. (Variety)
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