WWE is joining the microdrama world. If any entertainment brand knows about dramatic storylines and cliffhanging rivalries, it’s WWE. So, it only makes sense that they’re partnering with ReelShort—one of the leading microdrama platforms—for the show “Agent of Shadows” to bring their drama to short-form. The secret agent story will star both WWE icons like Drew McIntyre, who’s been taking on more major movie roles lately, and “established microdrama stars” like Chase Mattson from the viral “My Poor Husband Is a Billionaire.” (Yes, microdrama stars is a category of actors now!) This is not ReelShort’s first or only brand collab, and they see microdramas becoming a campaign option for many brands to come, which is certainly a trend we’re already seeing. But rather than brands making their own short series for their social profiles, true entertainment investments in microdrama-specific platforms could become more common. (Variety)
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