e.l.f. just dropped their second album. Mirror Mix features original tracks from seven rising artists across pop, Latin, R&B, and rock—all with themes that vibe with the brand’s empowerment and positivity ethos. They’re also teaming up with song lyric platform Genius for a live performance by artists from the album, and the tracks will of course also be available in e.l.f.’s Roblox space. The brand’s first album was released in 2024 and has generated over 500K Spotify streams and 10M views. YPulse’s Music survey shows that 78% of 13-39-year-olds agree “I am always trying to discover new music artists,” and clearly they’re happy to have a brand introduce them to those new talents. (Marketing Dive)
👀 Read more from YPulse: Gen Z and Millennials’ Top 10 Favorite Musicians in 2026
