Is Gen Z’s next party trend a “wellness darty”? A “darty,” short for day party, is a norm for college—but a fraternity at the University of Florida is turning them into a wellness and dating event with a group run, cold plunge, and protein bars, all sans alcohol. A TikTok of the event captioned, “A little bit of wellness in college won’t hurt anyone” has pulled in 2.6M views, and the virality reflects a bigger shift in party culture. Gen Z is putting wellness, not alcohol, at the center of their socialization. Eventbrite data shows morning raves, coffee clubbing, and sauna / ice bath events have grown notably as Gen Z shifts from nightlife to daytime social activities. Commenters on the viral post are pointing out the differences in today’s party culture compared to Millennials’ binge-drinking norm—though not all positive, like one who wrote, “This generation is so boring.” But some students say it’s not a hard one-or-the-other choice, and hosts say it gives this gen a choice to feel good while they meet new people somewhere other than the bars. (USA Today)
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