7UP turned a pub hot pink for their new mocktail. Like a classic British shandy, the Pink Shandy 0.0% is a lager with a fruity mixer—except it’s 7UP’s new no-alc lager and sugar-free pink lemonade. To match the drink, Clapham’s The Perky Nel pub was drenched in pink and temporarily renamed “The Pink Nel.” It’s not the only pub that got this treatment: The Pink Nel also went on tour to Liverpool, Manchester, and Brighton throughout August. We’ve said before that while young Brits certainly have not given up drinking or traditional pub culture, low- and no-alcohol drinks are intriguing to them and can become part of their mix, even if they’re not a full replacement. (Famous Campaigns)
👀 Read more from YPulse: Western Europe Nightlife & Drinking report
