Baublebar is winning college students with campus pride. On top of their regular charm bracelets, necklaces, and accessories, the brand has been leaning into licensing IP from Disney to universities to gain fans. Its expansion into wholesale college products has been especially successful, and “collegiate revenue is up more than 50% year to date” since launching early last year. Partnerships with 25 schools give students university-specific options, like school logo and state symbol charms, that they can find on and near campus, not just online. However, online sales are seeing increases in the areas it offers them, too, which the brand is paying special attention to. Between the school collections, shop-pattern insights, and—almost a given now—an affiliate program, the brand is betting on students and alumni as year-round loyalists. (Glossy)
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