Chipotle is partnering with Salish Matter for a kid’s meal. Celeb fast food and fast casual meals are nothing new—Chipotle has had several themselves, but never for a kid’s meal before. And we already know Matter is a huge influence for Gen Alpha, between her YouTube content, skincare brand, and now Netflix show. The collab is aiming to engage a younger demo since they have so much household food influence, and recent data even shows girls have more purchase influence than boys. In addition to the meal promo, the brand is running a competition for five fans who post the meal on social media to win some merch and a trip to LA to meet Matter herself. (Marketing Dive)
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