It’s back to school time and YPulse knows how important this time of year is to young shoppers. After all, YPulse’s Back to School Shopping data shows 79% of 13-19-year-olds and 77% of 16-39-year-old parents plan to do back to school shopping this year. But as we’ve said before, back to school shopping has come a long way from just looking for notebooks, new clothes, and a backpack. Today’s back to school shoppers are also looking for everything from new skincare products to accessories that help them start the school year feeling fresh and expressing their personal style. After all, 85% of students agree, “I try new products / brands when back to school shopping.” Plus, as we told you last week, students are paying close attention to what’s cool among their peers, making social media a big influence on what ends up in their (or their parents) carts, too. In YPulse’s Back to School Shopping survey, we dig into where young consumers are shopping, how much they plan...
- Article
