RushTok season is here, and FIJI is getting in on it. Across campuses and sororities, FIJI is putting their name all over rush content with merch, a delivery van, “wellness moments,” and, of course, social content. Already, posts for this integration are pulling in high engagement. One TikTok from University of Georgia’s Kappa Delta sorority recreating the 2016 mannequin challenge trend centered around a FIJI bottle flip generated over 500K views, making it their biggest video of the season so far. Posts like these make the brand integration subtle and organic. FIJI is making content on their own account as well, generating interest from other sororities looking to get branded mock necks and decor. YPulse told you that RushTok is a moment brands can expect will go viral every single year, and brands that plan for that early get this kind of engagement before school even starts. (Little Black Book)
👀 Read more from YPulse: 8 Viral Moments Brands Can Count On Every Year
