Bubble and e.l.f. are blurring skincare and makeup together. Online, both brands’ young communities are “cocktailing” their products with the goal of having healthy skin and their desired coverage at the same time. The three new products combine blushes, bronzers, and lip balm with serums and moisturizers for hybrid, glowy products inspired by consumer use. Both brands are leaning into their young audience by following Gen Z and Gen Alpha behaviors on social media, just as so many others are. YPulse data shows e.l.f. is a teen and young adult girl favorite beauty brand, and skincare is consistently among the top trends they name in beauty. (Personal Care Insights)
👀 Read more from YPulse: Young People Say These Are the Top 10 Beauty Trends Right Now
