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Trend REPORT
10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.
YPulse’s trend reports cover big shifts in youth culture, but what about the smaller ones? Niche trends matter for brands too which is why our youth experts rounded up 10 trends deserving of attention. We’re covering topics like the rise of prediction markets, how viral social media comments are influencing online culture, why privacy is the new luxury, how horror became the genre to watch, and more—and ultimately how these trends reflect big pictures insights about Gen Z.
Report Length: 48 pages, North America report is based on surveys conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on surveys conducted among 2,500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy
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