Back to insights
  • Report
  • Trend
North America

10 Trends to Know Trend Report

YPulse’s trend reports cover big shifts in youth culture, but what about the smaller ones? Niche trends matter for brands too which is why our youth experts rounded up 10 trends deserving of attention. We’re covering topics like the rise of prediction markets, how viral social media comments are influencing online culture, why privacy is the new luxury, how horror became the genre to watch, and more—and ultimately how these trends reflect big pictures insights about Gen Z. 

Register for the 30-minute webinar on this report here.

Download the full report for further insights

  • Entertainment and social media trends: Gen Z's horror obsession, coviewing social content together, and the comment section
  • Wellness trends: Low-tox living, regulating Gen Z's nervous sytem, and turning "unrotting their brains" into a wellness play
  • Lifestyle trends: Intentional living, how Gen Z is rich in life, and the rise of prediction markets

Get Insights for Your Industry

Select your sector, and we'll pull the most relevant findings to your work

Report Length: 48 pages, North America report is based on surveys conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on surveys conducted among 2,500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy
Previous 10 Trends to Know Trend Reports
2025

Ask Anything About This Report

Get personalized insights and answers

Here are some suggestions:

Related content

Explore Further

Analyze data
Request Special Data Cut

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?