Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

A new clean beauty brand just for Gen Z is hitting the market.

Jul 16 2026

A new clean beauty brand just for Gen Z is hitting the market. Gregg Renfrew, the founder of clean beauty brand Beautycounter, is trying her hand at launching a new line called Beecee, this time aimed at Gen Z and Gen Alpha. Beecee is launching on September 1 with lip gloss, skin balm, and face mist at premium prices. Renfrew has traveled to different cities on a community meet-up tour to gauge Gen Alpha and Gen Z’s interest in clean beauty, and attract prospective young brand advocates who can earn commission on any sales they help generate. YPulse data shows that clean ingredients—like aloe vera, coconut oil, and shea butter—matter to young shoppers, with labels like “clean,” “all-natural,” and “made for a specific skin type” being the top labels that make them more likely to purchase a product. (Glossy, BoF)

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?