A 12-year-old founded Stellar Beauty Co. for Gen Alpha. A class project at 9-years-old led Stella Dorazio to launch Stellar Beauty Co., a skincare brand made for girls who spend lots of time outdoors, whether for sports or hanging out with friends. The brand launched four products—a cleanser, moisturizer, SPF, and face mist—with the now-staple colorful packaging, and that they describe as clean and gentle, with ingredients like aloe vera, cucumber, shea butter, and more. Dorazio is front and center of the brand’s social media presence, regularly filming videos of herself for Stellar Beauty Co.’s current 5K TikTok followers. Gen Alpha is a driving force behind beauty now, as both consumers and founders: other tween-founded brands include Salish Matter’s Sincerely Yours, which garnered a huge release, and Yes Day, which recently was added to Urban Outfitters stores. (Beauty Independent)
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