Tween beauty brand Yes Day launched at Urban Outfitters. In September, 13-year-old Coco Granderson launched Yes Day, a line of affordable skincare products aimed at Gen Z and Gen Alpha. Now, the brand has been rolled out in 60 Urban Outfitters stores across the U.S. and online. To appeal to younger shoppers, Urban Outfitters has been expanding its beauty portfolio, with a focus on the fragrance and skincare they know Gen Z cares about. The brand said its UO Insiders members use an average of 28 beauty products per week—a stat that’s pushing Urban Outfitters to curate beauty products that can’t be found at specialist retailers like Sephora and Ulta. (Glossy)
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