Teen-founded Pink Palm Puff is widening its reach with a new Pottery Barn launch. Known for its tween-beloved hoodies, bi-monthly beachwear drops, and popularity among teen influencers, 18-year-old founder Lily Balaisis is now hoping to expand the reach from high school girls to college students. And to do so, the brand collaborated with Pottery Barn Teen on a line of bedding, bathmats, pillows, backpacks, and more in bright, summery hues that match Pink Palm Puff’s aesthetic aimed at dorm decoration. Despite not having physical storefronts, the brand’s loyal follower base of 1M on TikTok and 700K on Instagram have translated into real-world demand. The brand hosted pop-ups for the collab in Los Angeles at The Grove and in Miami, where thousands of shoppers lined up for the launch—it even marked the largest crowd The Grove has seen for a single pop-up. (Glossy)
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