- Report
- Trend
- Report
- Trend
North America
Going Analog Trend Report
You’ve seen the headlines—Gen Z is reviving granny hobbies, buying vintage tech, bricking their smartphones, and obsessed with film cameras. But is it all true or just hype? In this trend report, we dive into what analog and offline trends Gen Z is actually fueling and what their motivations are behind unplugging, going analog, and prioritizing IRL experiences over digital ones. From social media fatigue to print media’s revival, YPulse is covering all the latest trending topics about offline experiences and products—and identifying opportunities for brands to connect with Gen Z in tangible and memorable ways.
Download the full report for further insights
- Why young consumers are prioritizing offline experiences this year
- How many young people are doing granny hobbies, buying vintage tech, and reading print media
- How college students are leading the analog movement
Get Insights for Your Industry
Select your sector, and we'll pull the most relevant findings to your work
Report Length: 45 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada in May 2026. Western Europe report is based on a survey conducted among 2,500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy in May 2026